Amsterdam Advanced Graduate School

Fotograaf: Bram Belloni

mw. dr. L. (Lisa) Vandeberg

  • Faculteit der Maatschappij- en Gedragswetenschappen
    Programmagroep: Persuasive Communication
  • Bezoekadres
    REC BC
    Nieuwe Achtergracht 166  Kamernummer: C8.00
  • Postadres:
    Postbus  15791
    1001 NG  Amsterdam


  • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2017). The Battle of the Screens: Unraveling Attention Allocation and Memory Effects When Multiscreening. Human Communication Research, 43(2), 295-314. DOI: 10.1111/hcre.12106  [details] 
  • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Pennekamp, S. F., & Smit, E. G. (2017). Insight into everyday media use with multiple screens. International Journal of Advertising, 36(5), 779-797. DOI: 10.1080/02650487.2017.1348042  [details] 
  • Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V. M., Vandeberg, L., & Voorveld, H. A. M. (2017). Media multitasking and the role of task relevance in background advertising processing. In V. Zabkar, & M. Eisend (Eds.), Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 197-212). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-18731-6_15  [details] 


  • Linn, A. J., Vandeberg, L., Wennekers, A. M., Vervloet, M., van Dijk, L., & van den Bemt, B. J. F. (2016). Disentangling Rheumatoid Arthritis Patients' Implicit and Explicit Attitudes toward Methotrexate. Frontiers in Pharmacology, 7, [233]. DOI: 10.3389/fphar.2016.00233  [details] 
  • Wennekers, A. M., Vandeberg, L., Zoon, K., & van Reijmersdal, E. A. (2016). Distinguishing implicit from explicit brand attitudes in brand placement research. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 253-267). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-10558-7_20  [details] 
  • van Reijmersdal, E. A., Fransen, M. L., van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., ... Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: how the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458-1474. DOI: 10.1177/0002764216660141  [details] 



  • Vandeberg, L., Bouwmeester, S., Bocanegra, B. R., & Zwaan, R. A. (2013). Detecting cognitive interactions through eye movement transitions. Journal of Memory and Language, 69(3), 445-460. DOI: 10.1016/j.jml.2013.05.006  [details] 



  • Vandeberg, L., Guadalupe, T., & Zwaan, R. A. (2011). How verbs can activate things: Cross-language activation across word classes. Acta Psychologica, 138, 68-73. DOI: 10.1016/j.actpsy.2011.05.007 


  • Vandeberg, L., Wennekers, A. M., Murre, J. M. J., & Smit, E. G. (2016). Implicit and explicit measures: what their dissociations reveal about the workings of advertising. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 269-279). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-10558-7_21  [details] 


  • Vandeberg, L. (2014). Wat mensen niet kunnen of willen zeggen - en wat je toch wilt weten. Tijdschrift voor Marketing, 48(11), 46-51. [details] 


  • Vandeberg, L. (2015): Top Paper Nomination, ICORIA conference, London, UK. "‘An advertiser paid me to write this blog’. How disclosing sponsored content in blogs affects persuasion and resistance".
  • Vandeberg, L. (2014): Personal Research Grant from SWOCC (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie). €5000 research project on implicit measurements in communication research..
  • Vandeberg, L. (2014): Top Paper Nomination: "Subtle brand placement affects implicit but not explicit brand attitudes", ICORIA conference, Amsterdam..


  • Vandeberg, L. (invited speaker) (6-5-2015): The implicit impact of mediated messages, Invited lecture at the Brain and Cognition Club, Erasmus University, Rotterdam.
  • Vandeberg, L. (invited speaker) (18-11-2014): "Impliciet meten is weten?", Invited lecture at the SWOCC book presentation, University of Amsterdam, Amsterdam.
  • Vandeberg, L. (invited speaker) (14-11-2013): "The use of Amazon Mechanical Turk for experimental behavioral research", Invited lecture at the Brown Bag Meeting, Department of Psychology, University of Amsterdam, Amsterdam.


  • Vandeberg, L. (2012). Language in the mind’s eye: visual representations and language processing
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  • Geen nevenwerkzaamheden
  • Science 4 Business
    Freelance adviseur

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